Driving visitation to stadiums has become a top priority for owners and operators. Digital transformation holds to key to a more engaging, seamless, and frictionless fan experience. Yet even well-funded initiatives fail to lift stadium attendance.
In the next 10 years, 40% of the Fortune 500 companies will no longer exist. Disruption is everywhere and it is turning industries upside down. The rate of change is making it difficult for most businesses to respond quickly.
Startups don't have a monopoly on innovation. Big companies can innovate, too. Apple has been innovating for years. Virgin continues to reinvent the travel experience. But legacy brands and challengers alike don't innovate by accident. Innovators, whether legacy brands or startups, possess a culture of innovation. You can, too.
How does a business make innovation an everyday occurrence? I recently blogged about the role of a change agent to guide innovation inside an organization. You need a change agent to lead.
Our culture is rampant with references to momentum: a sports team has “momentum going into the playoffs”; a business has “momentum following a successful IPO”; and an Internet meme or viral video “gains momentum through virtual and real word-of-mouth”.
Innovation in a business requires not only a different approach to developing new ideas but also the right kind of leader. In all the work we do as an innovation agency, I have noticed that every breakthrough has something in common: a strong leader on the client team.