Change begins when a person or group starts to look hard at their company’s competitive situation. They then find ways to communicate this information broadly and dramatically.
Part of creating a culture that is innovative is accepting the world has changed and being ready to move forward and accept new and more change is on the horizon.
In the next 10 years, 40% of the Fortune 500 companies will no longer exist. Disruption is everywhere and it is turning industries upside down. The rate of change is making it difficult for most businesses to respond quickly.
Startups don't have a monopoly on innovation. Big companies can innovate, too. Apple has been innovating for years. Virgin continues to reinvent the travel experience. But legacy brands and challengers alike don't innovate by accident. Innovators, whether legacy brands or startups, possess a culture of innovation. You can, too.
How does a business make innovation an everyday occurrence? I recently blogged about the role of a change agent to guide innovation inside an organization. You need a change agent to lead.
Our culture is rampant with references to momentum: a sports team has “momentum going into the playoffs”; a business has “momentum following a successful IPO”; and an Internet meme or viral video “gains momentum through virtual and real word-of-mouth”.