We all have a superpower, but we don’t always know what it is, how to use it, or even when to use it. But when you get this right, and learn to harness your superpower, your impact becomes exponential.

Meet Fran Maier, serial entrepreneur, known for growing iconic businesses like TRUSTe and Match.comMatch.com. Fran shares how her superpower as a brand builder made her such a huge success and helped her create global impact. Fran is now the CEO of BabyQuip and her superpower as a brand builder has already made the company the leading baby gear rental service for traveling families.

Fran is a legendary entrepreneur and has won numerous awards and accolades. She was honored by the Stanford Graduate School of Business with the Jerry I. Porras Latino Leadership Award, named one of “100 Most Influential Women in Technology” by Hot Topics. San Francisco Business Times named Fran among the 150 Most Influential Women in Bay Area Business and AlwaysOn named her among the Top 25 Women in Tech to Watch in Silicon Valley.

In this episode, Fran shares why it’s important to know your strengths and take ownership of what’s in your control. She also reveals the lessons she has learned in her career and the principles she follows as a leader. Fran is applying all of these principles as she leads BabyQuip in changing lives and improving the way families travel.