Header Logo
Speaking Books Newsletter Advisory Resources Media About
← Back to all posts

The Trillion-Dollar Opportunity in AI

by Nikki Barua
Jan 25, 2026

 

We have all seen it happen. A high-performing leader leaves. They hand over the passwords, the project files, the process documents. On paper, the transition is seamless.

Three months later, the department is in chaos. 

Why? Because the Process Document describes what happens when everything goes right. It doesn't describe reality.

Most critical decisions happen in the gray areas.

The tribal knowledge passed down over coffee. The "it depends" side conversations. The Slack threads at 5 PM on a Friday. The judgment calls that never make it into any system.

Your ERP shows the discount was approved. Your CRM logs the deal closed. But neither captures why it was allowed to happen (eg: "We approved it because the client is a strategic partner for the Q3 expansion, despite the margin hit").

We keep automating tasks while the decision-making behind them remains invisible.

AI agents are hitting the exact same wall new employees do. They have no memory of precedents, exceptions, or tradeoffs. They can follow the rule, but they cannot understand why.

Humans provide nuanced judgment at the edges: the ambiguous deals, the tricky escalations, the compliance tradeoffs.

If we don't capture how we reason through these moments, AI can only ever automate the easy stuff.

The next trillion-dollar opportunity in AI isn't better models or more data. It's capturing why decisions get made.

When your best leader walks out the door, their judgment walks out too. Unless you've found a way to encode it.

That’s the Context Graph, and it will be the single most valuable asset for companies in the AI era.

 

 

THE SHIFT

 

Idealized Process → The 'It Depends' Reality 
A process map is static. A Context Graph is a living record of how your organization actually operates. It turns every meaningful decision into a structured record: what inputs were consulted, which policies applied, where exceptions were made, and who approved them.

Automating Tasks → Encoding Judgment 
The opportunity isn't replacing human judgment. It's encoding it so future humans and agents can build on it.

Information → Wisdom
Information is knowing that the deal closed. Wisdom is knowing the three specific concessions that made the deal close. The Context Graph captures the wisdom.

 

THE STRATEGY

 

You cannot buy a Context Graph off the shelf yet, but you can start building the dataset for one today.

You need to reframe the question from "What can we automate?" to "How do we preserve and scale how our best people decide?"

The Exercise: Identify a recurring high-stakes decision in your team (e.g., approving a non-standard contract, prioritizing the product roadmap, hiring a VP).

The Prompt: Whenever this decision is made, use this framework to capture the logic. Over time, this creates a dataset of reasoning, not just results.

We are making Decision [X].

  1. The Outcome: [Approved/Denied]
  2. The Constraints: What rules did we follow?
  3. The Exception: Did we break a rule? If so, why? (e.g., 'Approved because of strategic partnership potential').
  4. The Precedent: What past decision did we reference?


Summarize this logic so a new AI agent (or new employee) could replicate this judgment in the future.

 

THE STACK

 

Tool: Glean 

Why it matters: Most companies have amnesia. You solve a problem in January, and someone else solves the same problem from scratch in June because the context is buried in a private email chain.

The Use Case: Tools like Glean connect across your Slack, Google Drive, Jira, and Salesforce to create a search index of your company's brain. Instead of asking "Where is the file?" (System of Record), you can ask "How did we handle the pricing objection for Client X last year?" (System of Context).

 

If your best decision-maker left tomorrow, would they take the "Why" with them?

Until next time...stay curious!

Nikki Barua

Cheers,
Nikki

 

WHEN YOU'RE READY


Here’s how I can help your organization get to the next level:

AI Workforce Transformation: Bridge the Exponential Divide between AI capabilities and human readiness. Reinvent enterprise culture, workflows, and tools for the AI age.

Keynotes & Workshops: High-impact sessions on leadership and reinvention. I bring inspiring stories and proven strategies that move people to action.

Advisory & Consulting: Tailored strategies to accelerate business and personal growth. I help ambitious founders become great CEOs and leaders. 

 

 

The Expertise Trap: Why You Must Be a Beginner Again
  The most dangerous title in the world is the one you’ve stopped earning. Last week, I had lunch with an old friend and colleague who is the Chief Digital Transformation Officer at a Fortune 500 company. He's a person of immense talent, holding a shelf of Innovator of the Year plaques from the past decade. But as we discussed today's disruption, I could see the tension in his expression. I wa...
The Efficiency Trap: Why Speed is a Commodity
  I looked at my calendar and wanted to cry. It was color-coded, packed back-to-back, and objectively impressive. What I saw when I looked closer horrified me. I was the highest-paid admin assistant in the company. Formatting decks. Scheduling calls. Summarizing meeting notes. Chasing updates. I was doing $20/hour work at a CEO pay grade. But every hour I spent on tactical tasks was an hour I ...
The Future of Work is People Squared
  Happy New Year! I hope you're off to a great start in 2026. I kicked off the year by celebrating my 51st birthday 🎉 The first half of my life was about building expertise. The second half is about using everything I've learned to tackle something that truly matters. I've spent decades leading transformation, helping organizations navigate change. But AI is different; it's not just another te...
© 2026 NikkiBarua.com

GET THE FREE GUIDE

Enter your details below to get this free guide.